#Apple shazam djsilberlingtechcrunch android#
SoundHound is a long-standing rival to Shazam it has been downloaded over 300-million times to Android users, and another 300-million to Apple devices, according to both app stores. While Shazam’s brand is synonymous with song identification to many people, the company has competition from at least one other major app, and from music-ID technology increasingly embedded in the consumer digital flow. Though the company was valued at just over $1-billion after its last funding round in 2015, TechCrunch sources say that an acquisition cost would be substantially lower - in the range of $400-million, a 60% haircut. (See Shazam’s 2017 hit list.) Integrations with smart TVs and other consumer devices extend Shazam’s reach. The results are compiled in Shazam charts, which represent a unique lens through which to view song popularity. Users in 190 countries activate Shazam 20-million times a day to identify music. Shazam’s usage footprint is based on over one-billion app downloads. If the takeover happens, Apple could integrate Shazam’s music intelligence into the Apple Music subscription service, and possibly deprive Spotify of its Shazam linkage. Over the weekend TechCrunch broke news from undisclosed sources in Apple that the tech giant was close to acquiring market-leading music-ID platform Shazam. This morning Apple confirmed that it will acquire Shazam. UPDATE: This article was originally posted as a solid rumor.
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